The Challenge

The team at Gazelle sought to develop an ultra-high efficiency 65W USB-C charger that transcended the ordinary by applying Wise Integration’s GaN technology for reduced heat emission in a compact size. The goal was to create a charging solution that not only delivered exceptional performance but also embodied a premium, fashion-forward aesthetic.

The Approach

Our design journey began with a collaborative deep dive into user personas, identifying key desires for premium aesthetics, chic design elements, and a "wow" factor. Inspired by the client's reference sketches, we generated a wide range of concept sketches, exploring form factors that were both functional and visually striking.

Key Design Principles

Sleek & Minimalist: Clean lines and uncluttered surfaces define the charger's sophisticated appearance.
Advanced & Future-Forward: The form language evokes a sense of cutting-edge technology and innovation.
Modern & Stylish: A contemporary color palette and carefully considered material choices elevate the charger's aesthetic appeal.

Key Design Workstreams

Concept Exploration: Extensive sketching and brainstorming sessions led to the development of diverse concepts, pushing the boundaries of traditional charger design.
Rapid Prototyping: Full-scale form studies were fabricated to evaluate ergonomics, weight distribution, and the overall in-hand feel of the charger.
Collaboration & Refinement: Close collaboration with the engineering team ensured the design was both aesthetically pleasing and manufacturable.
CMF Exploration: Extensive research and experimentation were conducted to select the optimal color palette and accent materials, resulting in a sophisticated and distinctive final product.

The Outcome

The resulting Gazelle TheOne Charger is a testament to innovative design. Its sleek form, premium materials, and distinctive colorways make it a standout in the competitive charging market. This project demonstrates Gazelle’s commitment to creating products that are not only functional but also beautiful and inspiring while spotlighting the successful collaboration with Spanner’s design team, resulting in a charger that pushes the boundaries with both technology and design.

Key Deliverables

CAD Models: Detailed CAD files for seamless engineering handover.
Assembly Story: Clear instructions for efficient and accurate manufacturing.
DFM/DFA Analysis: Thorough consideration of manufacturability and assembly optimization.
CMF Specifications: Precise guidelines for material selection, color choices, and surface finishes.
High-Fidelity Renderings: Stunning visualizations showcasing the charger's design in various colorways.

To learn more about Gazelle’s TheOne Charger, visit Gazelle’s website.